Universal’s “Wicked” is off and flying at the box office, earning $19 million from three days of preview screenings.
Jon M. Chu’s adaptation of the hit Broadway musical is on course for a $100 million-plus opening, easily setting a new record for Broadway adaptations. The preview screening total includes $11 million from Thursday night previews as well as $5.7 million on Wednesday night and $2.5 million from Monday screenings exclusively for Amazon Prime subscribers.
“Wicked” is the first of a two-part series from Chu and Universal, with each film sporting a $150 million production budget before a costly global marketing campaign. But that campaign is paying off as critics and audiences alike are raving over the film with Rotten Tomatoes scores of 90% critics and 98% audience, giving it the word of mouth that it will need to withstand the audience hype for Disney’s “Moana 2” on Thanksgiving weekend.
More to come…
The post ‘Wicked’ Blasts Off at Box Office to $19 Million From Preview Screenings appeared first on TheWrap.
