In today’s fame-fueled universe, stardom goes far beyond the silver screen. Hollywood’s elite are trading scripts for startups, turning influence into empire. Ryan Reynolds
co-pilots Maximum Effort, Kylie Jenner reigns over Kylie Cosmetics, Blake Lively
brews up beauty with Blake Brown, and Selena Gomez glows through Rare Beauty. And one such big rise was Hailey Bieber’s—her Rhode skincare brand soared so high, she eventually sold it in a headline-snatching $1 billion deal to e.l.f. Beauty. Fame now has a price tag—and a profit margin.
Hailey Bieber is not alone in cashing out—major names like Kylie Jenner and Ryan Reynolds sold big too. Now, Bieber has joined the official billion-dollar club.
Following the footsteps of Kylie Jenner and Ryan Reynolds, Hailey Bieber makes her billion-dollar exit
Hailey Bieber joined the club of celebrity moguls after selling her Rhode skincare brand, standing alongside Kylie Jenner, who sold a majority stake in Kylie Cosmetics in 2019; Ryan Reynolds, who cashed out on Aviation Gin in 2020; George Clooney and Rande Gerber, who sold Casamigos tequila in 2017; Reese Witherspoon, whose Hello Sunshine media company was valued at over $900 million in 2021; Jay-Z, who sold half of his Armand de Brignac champagne in 2021; Jamie Kern Lima, who sold IT Cosmetics for $1.2 billion in 2016, and the list does not end here.
Hailey Bieber just joined the billionaire club! 💄💰
The 28-year-old model sold her beauty brand Rhode to e.l.f. Beauty for a jaw-dropping $1 billion.
She’ll now stay on as the brand’s creative director.
Rhode became a fan favorite thanks to its skincare essentials, blushes,… pic.twitter.com/hrWlMtdejj
— Pictures Studio (@picturessstudio) May 29, 2025
Hailey Bieber also joined Jessica Simpson, who sold a majority stake in her $1 billion fashion brand in 2015 but bought it back in 2021. Bethenny Frankel sold Skinnygirl Cocktails for $100 million in 2011. Dr. Dre and Jimmy Iovine’s Beats, launched in 2006, were acquired by Apple for $3 billion in 2014. As Bieber joined the club by cashing out her brand without losing control over it, husband Justin Bieber showed his support in a recent post.
While the internet was tangled up in the drama over Justin Bieber’s Vogue controversy, the focus swiftly flipped to a different kind of shine as Bieber’s post sparked love from fans.
Hailey Bieber’s hustle, Justin Bieber’s applause: a billion-dollar love story
Justin Bieber went all out to celebrate Hailey Bieber’s milestone with Rhode skincare. He shared her news about selling the brand to e.l.f. Beauty for a staggering $1 billion in an Instagram post with no caption, highlighting her confidence in a sleek white power suit. Alongside the post, he reshared the screenshot of his wife’s own words about “big dreams for the company,”
turning his feed into a full-on tribute to her unstoppable business hustle.
This is not the first time Justin Bieber has publicly celebrated Hailey Bieber’s success. In a now-edited caption beneath a photo from her Vogue photoshoot, the ‘Baby’ singer admitted he doubted she would make the cover. He apologized openly, calling marrying the Rhode owner the “smartest thing”
he has done and applauding her resilience amid online backlash. Even as his own summer dump backfired
, Baldwin’s star continues to rise, now placing her alongside names like Ryan Reynolds and Kylie Jenner.
Read More: Fans Yell Hailey Bieber as Selena Gomez Shares a Message for a Mystery Person on Instagram
What do you think about Hailey Bieber joining the Ryan Reynolds and Kylie Jenner club? Let us know your thoughts in the comments below!