is not just starring in stories—she is crafting an empire. From powerhouse performances to grease-streaked garage days, her ambition is relentless. And now, she is turning internet curiosity into commerce. In her latest Instagram post, Sweeney announced, “Introducing Sydney’s Bathwater Bliss!”
—a very real, limited-edition soap made with her actual bathwater in collaboration with Doctor Squatch. What began as a joke in her Doctor Squatch advertisement has become a bold business move. Launching June 6, 2025, exclusively at drsquatch.com.
Since starring as the Dr. Squatch Body Wash Genie, fans have eagerly wanted a Sydney Sweeney–inspired soap. Sweeney’s Bathwater Bliss is the Emmy-nominated actress and producer’s clever mission to shake up men’s grooming habits, calling out harsh chemicals and urging a switch to all-natural, skin-friendly care. The exclusive Sweeney’s Bathwater Bliss soap bar blends nature and novelty with a splash of Sweeney’s genuine bathwater.
Crafted to stir curiosity and conversation, this one-of-a-kind soap blends exfoliating sand, pine bark extract, and earthy, woodland-inspired scents. For anyone who has ever imagined sharing a bubble bath with the actress, here is your strange, soapy dream come true. With only 5,000 bars available and a certificate of authenticity included, it is pure buzz. In addition to that, Sydney Sweeney herself has shared what she feels about this project.
Read More: Sydney Sweeney’s Off-Screen Empire: Beauty, Scripts & Big Deals
The internet cannot chill about Sydney Sweeney—from viral sunbathing pics to overanalyzing her Saturday Night Live
dress. So, she flipped the script: leaned into the chaos, secured the bag, and finally opened up about the madness.
In an interview with GQ, Sydney Sweeney revealed she was caught off guard by the internet’s bizarre fixation on her bathwater. Sweeney said she “definitely was not aware,”
recalling how the suggestive comments only made sense in hindsight. Still, she rolled with it. Her new Dr. Squatch soap nods to her Pacific Northwest roots, channeling the scent of Douglas fir and earthy moss. When GQ asked if she expected the bathwater buzz, Sweeney admitted the odd request took her by surprise—but not completely.
Sweeney called the bathwater craze a “fun, full-circle moment,”
saying fans had long joked about wanting it. She saw the soap as a clever way to connect with her audience while promoting self-care. After her summer essentials went viral
, her new soap has grabbed attention as well. Now, it is a thrilling wait to see if the hype around the collaboration matches the product’s buzz—a perfect blend of culture and creativity.
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What do you think about Sydney Sweeney’s collaboration? Let us know in the comments below!