The Eras Tour serves as a living time capsule of Taylor Swift
’s evolution—from country roots to pop defiance. Among the most enduring chapters is 2017’s ‘Reputation’, an era marked by snakes, shadows, and unapologetic rebirth. It began with the thunderclap of ‘Look What You Made Me Do’ and unfurled into an album rich in coded vengeance and glittering rage. Over the years, Swift has teased the re-recording multiple times—until she recently confirmed on her site that she “kept hitting a stopping point”
every time she tried to remake it. And the internet’s reaction has been nothing short of surprising.
Taylor Swift’s sixth studio album, ‘Reputation’, released in 2017, is experiencing a powerful resurgence nearly eight years later. Just yesterday, it amassed over 6 million streams on Spotify—a sharp 55% increase—while ‘So It Goes…’ saw the biggest jump with more than 224,000 streams.
The internet has shown overwhelming support for Swift as fans continue to revisit the era, proving the album’s impact has only grown stronger with time.
🚨 ‘reputation’ received 6,099,514 streams yesterday on Spotify, up 2.1M (+55.17%)
“So It Goes…” was the biggest gainer with 224,910 streams (+130.65%) pic.twitter.com/L7zKj3gFya
— Taylor Swift Data (@spotify_swift) May 31, 2025
In a heartfelt letter on her website, Taylor Swift described ‘Reputation’ as a vivid snapshot of a turbulent chapter in her life—raw with intense emotions like hate and pain, yet grounded by moments of clarity. While the full album re-recording will not be ready soon, she assured fans that the much-anticipated vault tracks are on their way. Meanwhile, Swifties have been diving back into the original era, riding waves of nostalgia and rediscovering their powerful memories.
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Taylor Swift fans have proven what true loyalty looks like—without any backlash, Swifties are finding their own unique ways to celebrate her music and journey.
Taylor Swift pauses the remake, but fans celebrated the classic Reputation
Taylor Swift fans did more than just stream her 2017 album ‘Reputation’ to a massive surge—they took over X’s comment sections, buzzing with excitement as they celebrated the milestone. Swifties flooded the platform, proving that whether or not new music drops, the ‘Bad Blood’ singers’ influence in the music industry remains unstoppable. Her power goes beyond fresh releases; it is the lasting legacy she has built that keeps her firmly at the top.
WE’RE SO BACK
— goden (@godven105) May 31, 2025
With less than 8 hours tracking after the announcement mind u.
— Olly || Gray & Blue & Fights & Tunnels (@GotLoveSick_) May 31, 2025
Taylor’s best og album did that
— GAV #1 FOTS STAN (@gavbreakfavtoys) May 31, 2025
As fans celebrated the original album’s success, many went wild over the surprising surge of ‘So It Goes…’ streams.
YAY SO IT GOES IS GETTING THE RECOGNITION IT DESERVES
— GalaxyDeer (@galaxydeer37641) May 31, 2025
SO IT GOES RAHHHH
— juni ౨ৎ (@sunrisezblvd) May 31, 2025
Ohhh the best song did that
— 🧣 (@corneil_ri) May 31, 2025
The unexpected resurgence of Taylor Swift’s original ‘Reputation’ album has taken the internet by storm, with a surge in streams sparking widespread excitement. What makes the moment even more powerful is that Swift now owns all her original tracks
, adding to the celebration. It is a reminder that her musical legacy continues to grow, and her dominance remains unshaken.
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What do you think about this milestone for Taylor Swift’s ‘Reputation’? Let us know in the comments below.