Each year, the American Music Awards promise glitz, glamor, and a symphony of star power. It is where chart-toppers and music royalty typically converge under one glittering roof to celebrate the pulse of pop culture. But as the red carpet rolled out this time, something felt… different. Whispers turned into roars as the show’s spotlight seemed to shift. What unfolded next had fans questioning the entire encore.
Gone were the screams for stadium-sellout icons like Taylor Swift
, Billie Eilish, and Lady Gaga, whose collective absence at the 2025 American Music Awards
did not go unnoticed. In their place, a wave of influencers swept the spotlight, sparking confusion and criticism.
The crowd, both physical and digital, was left stunned, with speculation flying faster than a surprise drop. The vacuum of megastars left a noticeable void, and fans, predictably, made sure to fill it with opinions and emotional X posts.
No Taylor, no Chappell, no Sabrina, no Gracie, no Ariana, no Billie, no Gaga, no Miley…. Where are the FAMOUS people? Is this the influencer music awards?? #AMAs
— gia brito 🤡🐍 (@bigrepera) May 26, 2025
While the music faded, TikTokers and influencers turned up the volume, literally and visually. The American Music Awards red carpet was less about platinum records and more about verified badges. From Alix Earle’s selfie-ready pose to Jordan Chiles’ high-flying presence, the event was packed with creators who have turned Wi-Fi signals into career currencies.
Even Ciara joined the trend parade, rocking a diamond-laced bodysuit
that screamed algorithm-approved. But for many, the shift from Billboard legends to For You Page regulars struck a discordant note.
Read More: Taylor Swift Scores Six Big Nominations at AMAs 2025 With Two Top Honors
While influencers stole camera flashes, die-hard fans were left scanning the crowd for their pop idols, and their reactions hit a higher pitch than the performances ahead.
Fans craved Reputation, received influencer takeover — internet erupted
Expecting ‘Reputation (Taylor’s Version),’
fans instead got red carpet reels and choreographed TikToks. The absence of a Taylor Swift surprise sent waves of disappointment through her fiercely loyal fandom
, many of whom had banked on a dramatic announcement or iconic appearance. Instead of guitar strums coming to life, they were met with a parade of internet fame, ring lights, and influencer twirls, and the internet responded with memes, rants, and a flurry of virtual pitchforks.
some wannabe z-listers
— Abdelrahman (@3bdomer) May 27, 2025
Maybe it’s a Grammys situation and there was traffic…? All the famous ppl stuck…?
— dorissa (@doeissa) May 26, 2025
Ya how is this a music artist award show without rhem?
— Erickas Version (@RaitaErick18780) May 27, 2025
While some criticized the entire event, others said that a few artists showed up, and that was the only thing that held it together.
SZA wasnt on the red carpet!!! So i have hope!
— Tess (@HartogTess) May 27, 2025
Was only Tuned In for Renee Rapp and SZA.
— Dagger Dion (@daggerdionMUSIC) May 27, 2025
As the digital dust settled and memes flooded in, one name rose above the noise: SZA.
Fresh off a recent performance with Justin Bieber
, she skipped the red carpet frenzy to own the stage where it truly mattered. Claiming top honors for Favorite Female R&B Artist and Favorite R&B Song for ‘Saturn,’ SZA stunned in a bold black gown accented with shimmering pasties,
turning fashion into fearless art and commanding the room with soulful grace. In a night overtaken by influencers, SZA emerged as a real-deal reminder of music’s enduring magic.
Read More: Fans Left Dumbfounded as SZA Proves Her Worth in Her Acting Debut, Following an Iconic 2024
What are your thoughts on the influencer takeover of the American Music Awards and the absence of music’s biggest names? Let us know in the comments below.