is not just a beach lover; she is the ultimate beach lover. Her Instagram is basically a digital scrapbook of sunshine, waves, sandy toes, and salt-kissed hair. Whether she is lounging with her fiancé, Jake Bongiovi
, by crystal-clear waters or posing in breezy cover-ups with sunlit smiles, the evidence is undeniable. Millie Bobby Brown is the queen of the waves. It only makes sense that she would find a way to take this seaside romance a step further.
The young entrepreneur has poured her love for the ocean breeze and sun-kissed vibes into a bottle, bringing beachside glam to your shelf.
Summer is now one spray away thanks to Florence by Mills
Millie Bobby Brown announced the launch of Coastal Chic Hair and Body Mist, the newest gem from her beauty brand Florence by Mills, in a promotional video that radiated pure sunshine. She looked absolutely dazzling on a beach-inspired set, with glowing sand tones, golden light, and an adorable dog stealing hearts in the background. The day before, she teased the release while cheekily pretending to chat with someone, saying, “I am kinda living on the beach right now…”-
and the vibes made perfect sense.
A scent so fresh it should come with a seashell soundtrack, the mist captures that exact sun-drenched energy that Millie Bobby Brown so loves. With top notes of sea mist accord, a heart of golden amber, and a base of creamy monoi, the fragrance is now available on florencebymillsbeauty.com. Millie Bobby Brown, who could not help but catch rays and raise vibes in a previous post,
has officially bottled her beachiest daydream for everyone to spritz and savor.
With her promotional video, Millie Bobby Brown did not just introduce her latest product, she also made it clear that Florence by Mills is taking the mist business by storm.
The mist business just got a glow-up thanks to Florence by Mills
In the grand theater of beauty brands, Florence by Mills, the brainchild of Millie Bobby Brown, has pirouetted to center stage with remarkable aplomb. By 2022, it outshone stalwarts like CeraVe and Glossier, boasting a 1.78% Instagram engagement rate and a 3.1 million-strong following, not to mention 3.8 million Google searches that year. It appears the brand has bottled not just beauty, but a veritable elixir of popularity.
Not content with domestic adulation, Florence by Mills cast its gaze globally, partnering with India’s Nykaa in March 2024. This dalliance with international markets speaks volumes of its ambition, seducing Gen Z consumers with promises of clean and affordable beauty. In a world awash with fleeting fads, Florence by Mills seems poised not merely to ride the waves but to command the tides.
Read More: Millie Bobby Brown Shows off Her Shredded Abs at America’s Best With Furry Baby Winnie
Sea mist, golden amber, and creamy monoi, what note are you most excited to smell first?
