’s As Ever brand did not launch with royal pomp, but with handcrafted jam that vanished from shelves in under an hour. In a landscape overflowing with celebrity ventures, As Ever stands apart, a curated glow-up blending elegance, intimacy, and California ease. It is where flower-topped preserves meet handwritten notes, and soft-launch luxury becomes a statement. Now, with the unveiling of her Napa Valley Rosé, the Duchess has once again stirred excitement.
Meghan Markle is raising a glass to As Ever’s next chapter with the debut of a Napa Valley rosé. Launched on July 1, the $30 bottle is sold in trios, half cases, and full cases via Wine.AsEver.com. Inspired by Provençal tradition, the 2023 blend features Cabernet Sauvignon, Mourvèdre, Grenache, and Syrah, offering a pale blush hue with soft minerality and stone fruit notes. The bottle design echoes quiet luxury with minimalist flair, and fans are all about grabbing this elegant sip.
Placed my order for 12 bottles.
Lets gohttps://t.co/6M5eeRl0ef pic.twitter.com/pci11oXFQp— Alexis is sowing discord in the West (@ArchewellBaby) July 1, 2025
The rosé release marks only the beginning. At 43, Meghan Markle is ushering As Ever into the wine world, with plans for a Méthode Champenoise sparkling and more varietals on the horizon. The launch date, July 1, carries deep meaning; it would have been Princess Diana’s 64th birthday, a quiet tribute wrapped in grace
. Described as a “bespoke blend”
perfect for summer soirées, the rosé balances soft stone fruit with a mineral finish. For now, fans are not waiting; they are buying it in full swing.
Read More: Meghan Markle Painted in Blue Love as Northwestern Proudly Honors Her on Alumni Wall
Fans are cluster-shopping Meghan Markle’s freshly dropped Napa Valley rosé like it is liquid gold, bougie, blush, and vanishing faster than an F1 car races.
Meghan Markle’s rosé launch triggers major fan response
Fans are eagerly sharing their experiences buying Meghan Markle’s Napa Valley rosé, and many are not stopping at just one bottle; they are purchasing in multiples. Social media platform X is buzzing with posts expressing excitement and pride over how many they have secured. The enthusiasm surrounding the As Ever launch has always soared, and this time is no exception. The energy is electric, and the fan response feels nothing short of celebratory.
I hope Meghan knows I will buy the maximum of everything she puts out. She has a husband, 2 kids, 2 dogs and multiple chicken to feed and support. pic.twitter.com/Kqg0gfSeZS
— Alexis is sowing discord in the West (@ArchewellBaby) July 1, 2025
Got my 3 bottles 🎉🥳🍷🍷🍷 pic.twitter.com/qt3waDyG3M
— CynthiaB (@CBmil1) July 1, 2025
Placed mine for 6. Fingers & toes CROSSED!
— Lisa🪷🎬📚🎶🦅🏒 (@LittleCatBlue) July 1, 2025
While others pointed out that it had already sold out, adding to the frenzy.
It’s sold out
— AVER (@Aver_official) July 1, 2025
Sold out
— Nnedinma Anyanwu (@NnedinmaAnyanwu) July 1, 2025
It’s already sold out!
— Jane Long Tousignant (@JaneTousignant) July 1, 2025
Despite past criticism over delivery issues during earlier drops, Meghan Markle’s latest As Ever launch is receiving a wave of praise. Fans are proudly flaunting how many bottles of the Napa Valley rosé they managed to grab, turning social media into a celebration. For once, the internet appears united, not in critique, but in admiration. Whether one appreciates the Duchess or not, her presence and influence are proving impossible to overlook.
What do you think about Meghan Markle’s Napa Valley Rosé launch? Let us know in the comments below.