has been recently making waves with the relaunch of her brand, As Ever, and is firmly establishing herself as a savvy businesswoman. The highly anticipated launch of her latest collection has been a resounding success, with all items selling out in under an hour. The Duchess continues to impress, proving her entrepreneurial prowess as her new products fly off the shelves almost instantly.
SOLD OUT DUCHESS! Meghan Markle maintains her winning streak by selling out #AsEver products less than 60 minutes after launching! #GlaziaNow pic.twitter.com/Hkxa1anB8K
— GLAZIA (@Glaziang) April 2, 2025
Meghan Markle unveiled the highly anticipated launch of her As Ever collection. In her announcement, she shared the inspirations behind key products like crêpe mix, herbal teas, and raspberry preserves. Reflecting on her vision, Markle spoke about her desire to transform daily rituals into special moments, focusing on creating thoughtful, connection-driven items that honor the small, yet significant, aspects of life.
Fans were enthralled with the special wildflower honey with honeycomb, which sold out in less than five minutes at a price of $28. Among the items in the first collection were herbal teas in flavors of lemon ginger, peppermint, and hibiscus, which cost $12 each. In addition, As Ever sold a $14 raspberry spread and $14 crêpe and shortbread cookie mixes with flower sprinkles. For $15, floral sprinkles were sold individually. Amid the As Ever launch, Markle also shared a special moment as she prepared a treat inspired by her daughter, Princess Lilibet.
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During the launch, Meghan Markle offered a rare look into her Montecito home, sharing a moment with her mother, Doria Ragland, as they prepared a unique dessert together.
Meghan Markle names dessert after her daughter, Princess Lilibet
Meghan Markle, 43, posted a touching video of herself and her mother, 68-year-old Doria Ragland, making a dessert called “Chantilly Lili,”
inspired by her daughter, Princess Lilibet. The dessert, which featured fresh strawberries from Markle’s garden, was a delightful homage to her child. Markle is reportedly eyeing a billion-dollar business
and growing her endeavors both on and off-screen.
Despite facing internal challenges with her lifestyle brand As Ever, Meghan Markle remains committed to her vision. Reports suggest that some Netflix staff involved in the launch are becoming frustrated, but Markle’s dedication is unwavering. With her products selling out in under an hour, it is clear that As Ever is resonating with consumers, positioning Markle as a rising force in the market and proving her brand’s growing success.
What are your thoughts on Meghan Markle’s products selling out in under 60 minutes? Share your opinions in the comments below!
