When Ryan Reynolds
is not saving fictional worlds, he is flipping real ones upside down—sometimes with a punchline, sometimes with a product. From turning Wrexham AFC into a global Cinderella story to making Mint Mobile ads genuinely fun to watch, the man is everywhere. His production house, Maximum Effort, rolls out viral gems, and he even trolled Hollywood in Peloton ads
. Yet tucked between all the jokes and jersey sales is a slick business play that is as smooth as it is intoxicating—literally.
He has sold phones, won football hearts, and cracked jokes through his own ad agency. But there is one venture fans often forget—until they taste it.
A wildly successful brand he did not just back—he helped build it from the ground up. And yes, it is as cheeky as every campaign he touches.
The marketing genius behind Ryan Reynolds’ gin empire
When Ryan Reynolds jumped on board with Aviation Gin in 2018
, he did not just invest—he became the brand’s personality.
By 2020, Diageo, a British multinational alcoholic beverage company, made the gin official with a reported $610 million buyout, with Reynolds retaining a significant stake while staying involved in the creative process. Aviation Gin is not any average bottle on the shelf—it is a brand that knows how to have fun.
In the long and in no way disastrous marriage of showbiz and alcohol, so happy to announce I’m the proud owner of a gin company… @AviationGin. pic.twitter.com/qPwe0IC6bz
— Ryan Reynolds (@VancityReynolds) February 21, 2018
Thanks to Ryan Reynolds’ brilliant ads, packed with hilarious celebrity cameos like Will Ferrell and Nick Offerman,
and playful jabs at traditional marketing, Aviation Gin is firmly established as one of US’ top premium gins
, with Reynolds’ witty marketing being a major contributor to its success. But Reynolds is not just serving spirit ads—he is busy stirring up ideas in Hollywood too.
While his gin and soccer club keep the spotlight on his billion-dollar business empire
, it looks like Deadpool might be putting on his red suit (and thinking cap). And this time, his sights are set on something even bigger than a solo adventure.
Ryan Reynolds might be cooking up a Deadpool X-Men crossover movie next
What happens when Deadpool
’s chaos collides with the X-Men
’s powers? Ryan Reynolds might just have an answer soon. As reported by The Hollywood Reporter, he seems to be in the early stages of a new movie concept that teams Deadpool with a few unexpected X-Men,
but not as the main act. In fact, Reynolds reportedly wants to let the mutants take the lead, flipping the script on what fans expect.
Ryan Reynolds is writing a Deadpool & X-Men team-up movie for Marvel Studios.
Deadpool would be a supporting character, with 3 or 4 X-Men characters at the forefront. He has not yet pitched the film.
(via @THR) pic.twitter.com/FeUpWs4krW
— Phase Hero (@PhaseHero) May 2, 2025
This rumored Deadpool
movie would not directly tie into the X-Men
project by The Hunger Games
’ Michael Lesslie. Instead, it is expected to have a vibe akin to Deadpool & Wolverine
, which also began as a offbeat road trip idea. Known for developing concepts on his own before pitching to Marvel, Reynolds appears to be playing the long game once more. While the X-Men
cast is a mystery, names like Gambit and Colossus have surfaced.
Whether in gin, superhero films, or Wrexham FC, Reynolds is keeping his venture mill churning.
Read More: Ryan Reynolds’ Charity Collaboration With a $81M Worth Turns 45, Fans Garnish Wishes for Good Cause
Have you tasted Aviation Gin or seen Ryan Reynolds’ hilarious ads for the company? Let us know what you think!