Discovery+ is hiking its prices in the U.S., bringing the cost of its ad-supported tier to $5.99 per month and ad-free tier to $9.99 per month.
The $1 increases will take effect immediately for new subscribers, while existing subscribers will receive 30 days advance notice, with the price increases starting on their next billing cycle on or after Feb. 7.
The latest hike for Discovery+ comes after it raised the price of its ad-free tier from $6.99 to $8.99 in October 2023. Meanwhile, the move marks the first increase for the ad-supported plan, which has cost $4.99 per month since the service’s launch back in 2021.
In addition to its standalone service, Discovery+ content is available through Warner Bros. Discovery’s Max.
More to come…
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