
The Duchess of Sussex, has been making waves not only in royal circles but also in the entrepreneurial world. Earlier this year, Meghan Markle
launched her podcast, Confessions of a Female Founder
, a candid series where she interviewed successful women entrepreneurs about the trials and triumphs of building businesses. The podcast debuted alongside her lifestyle brand, As Ever
, and her Netflix series With Love, Meghan
, and audience had eagerly awaited more episodes. But recent news has brought a surprising twist to this promising venture.
When Markle stepped into the arena with Confessions of a Female Founder
, fans thought they were in for a long, inspiring ride filled with entrepreneurial wisdom. But as the Duchess has been putting it, it is all about scaling up and saving the best for later.
Balancing Netflix, business, and broadcasting: Meghan Markle plans as a female founder
In a recent appearance on Emma Grede’s podcast Arise with Emma Grede
, Meghan Markle revealed that Confessions of a Female Founder
will not return for a second season anytime soon
. Despite the podcast’s success and the excitement it generated, she is choosing to put it on pause and focus on growing her lifestyle brand, As Ever
. She explained that her hands were full with the podcast and her Netflix show, which just wrapped editing for season two. Moreover, handling her business on top of all this was just too much. “…the only thing I want to spread thin is my jam,”
she addressed the humorously.
Confessions Of A Female Founder Ep.3: On all platforms
“If you’re not task-oriented, you’re goal-oriented. And when you have that level of business savvy right out of the gate, you’re looking at it through such a different lens.” #COAFF #MeghanSussex #Lemonadamedia pic.twitter.com/SeZzJjkOrM
— Patou💛🖤 (@PatouArt) April 23, 2025
The podcast, produced by Lemonada Media, was praised for its authentic conversations with powerhouse women like Whitney Wolfe Herd of Bumble and Sara Blakely of SPANX
. Markle’ss goal was to pull back the curtain on the often unseen challenges female founders face. She found a perfect synergy in launching the podcast while building her brand, as it allowed her to gather wisdom from those who had already navigated the path she was on.
Markle’s focus shifts from holding up female entrepreneurs, herself included, to now a more back-end job on her brand As Ever
marks a partial end of an era, and the rejuvenation of one that had been lying dormant.
Podcast to product: Meghan Markle’s latest power pivot in business
The second half of 2025 is set to see some major new level-ups to the brand with unmistakable royal undertones. Meghan Markle has shifted her focus to scaling up her lifestyle brand, As Ever, which began as a passion project making homemade jam to share with friends. Contrary to expectations that she would enter fashion or beauty, Markle’s true passion lies in cooking and sharing through food and housewares
. With this fresh new business move under her belt, she aims to transform As Ever into a “heritage”
and “timeless”
brand, emphasizing that “it is more than just jam”, it is rather a heartfelt venture she wants to grow beyond a niche product.
✨New photo from Duchess Meghan’s brand #AsEver.
“How sweet it is to be loved by you🎶
We love hearing all of your excitement for this week’s seasonal drop! Three more sleeps…” – Aseverofficial pic.twitter.com/uqpoZ8mN3Z— ChrisBaronSmith (@ChrisBaronSmit1) June 17, 2025
Meghan Markle’s decision to pause Confessions of a Female Founder
marks a thoughtful shift from public storytelling to hands-on entrepreneurship. By focusing on scaling her lifestyle brand, As Ever,
she is channeling her passion for cooking and sharing into building a timeless, heritage-worthy business. Armed with her commitment to quality and sustainable growth, one can anticipate a deeper, more personal evolution from the Duchess-turned-founder.
Read More: Meghan Markle Hints at Getting Her Hands Dirty in Latest Podcast Episode, Mirroring Good CEO Traits
Are you excited for this latest business pivot from the Duchess of Sussex? Let us know in the comments below!