Once shadowed by plagiarism claims, Meghan Markle
’s As Ever brand has weathered controversy with quiet resilience. What began with humble jars of jam, selling out in under an hour, ignited a lifestyle movement. Though recently paused to rethink its hospitality ambitions, the Duchess has never wavered in her vision. Far from retreating, she is recalibrating. Now, as whispers turn to momentum, the Duchess rises once more, not quietly, but with intention. Her sights are set high, and this time, she is reaching without hesitation.
Meghan Markle is set to expand her empire as As Ever enters the luxury scene, now trademarked for upscale hotels and fine dining.
Meghan Markle’s bold move into luxury hospitality
Meghan Markle, 43, is broadening her business by trademarking her brand to include hotels and restaurants. The trademark covers services like accommodation, temporary lodging, and the “provision of food and drink.”
, this move could see the Duchess showcasing dishes inspired by her Netflix cooking series, With Love, Meghan
. Experts say this hospitality venture perfectly complements her existing brand. It also reflects her love of hosting, as she shared in the show, enjoying preparing guest rooms for visitors.
Meghan Markle’s As Ever brand, described on its official website as “more than a brand—it’s a love language,”
reflects her deep passion for cooking, entertaining, and hospitality. Following her Netflix show’s hosting tips and recipes, the brand’s upcoming hospitality expansion feels like a natural evolution, with a second series releasing this autumn, As Ever is poised to grow beyond products into a full lifestyle experience rooted in warmth and care. Behind this growth, the Duchess has shared the secret business tactic driving As Ever’s success.
Meghan Markle openly shared her insider tips, which sparked massive demand and turned her products into instant must-haves worldwide.
Meghan Markle’s clever approach made As Ever a standout success
For the bonus episode of Confessions of a Female Founder
, Meghan Markle shared the secret to As Ever’s success with Tina Knowles, Beyoncé’s mother. She explained how creating a sense of limited availability at the start—a “scarcity mentality”
similar to a sneaker release—helped build excitement and demand. However, the Duchess also stressed the importance of ensuring customers can enjoy the products regularly, aiming for a lasting connection rather than just short-lived hype.
Meghan Markle responded thoughtfully to Tina Knowles’s story about the challenges of running a business, explaining that consumers often only see the glamorous side of a product. She revealed the emotional struggles, sharing “how many tears I’ve shed”
behind the scenes. Their conversation highlighted the dedication required to build something meaningful. The Duchess As Ever brand embodies a vision far beyond just beachside bliss
, aiming for lasting impact. With a new trademark secured for her brand, the Duchess is truly reaching for the stars.
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What do you think about Meghan Markle securing a trademark? Let us know your thoughts in the comments below!