It is raining Florence by Mills in the beauty empire. Ever since Millie Bobby Brown
put a price on her business acumen, skincare and makeup enthusiasts have been debating between the choices of wants. Hot on the heels of her Love Core fragrance range launch, the Stranger Things
actress opened the doors of anticipation again, with quite a few Florence by Mills teasers, hinting at yet another product launch.
The first half of May brought the cherry heat, but the next is about to pop with bubblegum drama as Brown bites her tongue lest the secret slips out.
Millie Bobby Brown hints at a fresh Florence by Mills launch right after Love Core drop
Millie Bobby Brown recently took over Florence by Mills’ official Instagram handle to share a story that sent ripples down the spines of every beauty and skincare enthusiast. Ticked pink and sugar sweet, she rocked a bubblegum one-sleeve top with cotton candy hair strands to match, blushing in rosy hues from lids to lips. Caught lip syncing to the line on her Instagram story
, “No, I can’t yet, I’ve got to hold it in,”
she looked like she just floated out from a candy shop on a cloud of pink fever dream.
“When I have a new launch that I can’t talk about yet,
” Brown captioned the story. She attached a TikTok link where she would drop more hints. The next slide of Florence by Mills’ Instagram story transitioned into a montage of pinkish desserts, from cookies to cream with a cue “something sweet tomorrow.”
From what can be known from the pinkish grids on Florence by Mills’ Instagram profile, the drop is scheduled for May 27, 2025.
The Florence by Mills teasers come on the heels of her Love Core launch.
Read More: Inside Millie Bobby Brown’s Dating History: Known Loves and Whispered Flings
While it is still too early to guess what the new Florence by Mills launch might be, whispers of a new era are caving in with its Instagram profile overhauled from lavender to pink.
Millie Bobby Brown’s Florence by Mills swaps lavender with pink ahead of new launch
Millie Bobby Brown’s Florence by Mills had the purple hues and tones attached to its name from the get-go. But ahead of her latest drop, Florence by Mills’ Instagram handle has changed to a popping pink.
From thumbnails to post grids, a first glance at Florence by Mills’ social handle screams pretty pink. And right at the top of her bio lies a teaser not too guarded that reads, “something soft & sweet is on the way.”
The last Instagram post shared on Florence by Mills’ profile is from 8 hours ago. It is the Instagram story montage shared as a post of fast-fleeting pink desserts. “We’ve been whipping’ something up,”
the post was captioned. “Get ready to indulge tomorrow, 5/27…”
the post concluded. Though the clock is ticking fast, fans might have to wait until a few more hours to get to the roots, or shall we say, pinks of this new Florence by Mills launch.
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What could be Millie Bobby Brown’s upcoming Florence by Mills launch? Let us know in the comments below!