“Yellowstone” continues to be a hit for Paramount in the U.S. and abroad. Season 5’s return was the No. 1 premiere for any series internationally in Paramount+ history on its launch day, according to internal metrics from the streamer.
The series also saw a boost in live same day viewing as well as live plus three day viewing, scoring 21 million viewers in the United States, a 29% increase from its premiere night ratings alone. That makes Season 5, Part 2 the most-watched premiere in “Yellowstone” history.
Season 5 of “Yellowstone” was already off to a strong start. Last week’s Sunday night premiere saw 16.4 million viewers in total on its premiere night, according to VideoAmp. That marked a 3% increase in viewership compared to the first half of Season 5. This number accounted for the live viewership numbers for the premiere and encore showings across eight cable networks as well as CBS. Conversely, the premiere for the first half of Season 5 was available on seven cable networks.
The episode’s viewership was measured by VideoAmp rather than Nielsen due to ongoing negotiations between Paramount and Nielsen. Last week, Nielsen CEO Karthik Rao weighed in on the negotiations with Paramount Global, pushing back against the claim the company is seeking “substantial price increases.” Instead, Rao called Nielsen’s proposal to Paramount “eminently reasonable.” In the interim, Paramount has been using VideoAmp data for viewership measurements.
“Yellowstone” airs Sundays at 8 p.m. ET/PT on Paramount Network.
More to come …
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