, the Duchess of Sussex, has recently captured public attention with the launch of her new lifestyle brand, As Ever, previously known as American Riviera Orchard. This rebranding, announced on February 18, 2025, coincides with the upcoming premiere of her Netflix show, With Love, Meghan,
set for March 4, 2025.
From hidden symbols to personal tributes, Meghan Markle’s latest vision board is a masterclass in fan engagement, and it is straight out of Taylor Swift
’s playbook.
Meghan Markle’s As Ever vision board sparks Taylor Swift-style speculation
Meghan Markle unveiled an intricately designed vision board for her lifestyle brand As Ever on Instagram, sparking immediate dissection from fans. The collage featured intimate nods to her family, including an illustration of herself with Prince Harry
and their late dog Guy, alongside a star crafted by their son, Prince Archie. However, the most debated element was a cryptic California 33 symbol, a detail echoing Taylor Swift’s famed Easter egg strategy (her music and marketing campaigns, often leave fans deciphering hidden messages) to fuel speculation.
While California State Route 33 is a real highway, numerology enthusiasts argue the number 33 holds spiritual significance, representing creativity and growth. This duality mirrors Swift’s approach of layering personal and universal meanings into her work. By embedding such clues, Markle not only personalized her brand but also invited audiences to decode her narrative.
As symbolism takes center stage, another controversy threatened to overshadow Markle’s carefully crafted narrative, a logo dispute with roots in European history.
As Ever logo faces backlash over alleged cultural appropriation
amid accusations of replicating the coat of arms of Porreres, a Spanish village in Mallorca. The brand’s logo, a palm tree flanked by hummingbirds bears a striking resemblance to Porreres’ historic emblem. Mayor Xisca Mora told El País, “It’s a total copy
” highlighting concerns over cultural appropriation.
The Spanish village of Porreres is considering legal action against Meghan Markle, accusing her of copying its coat of arms for the logo of her brand, As Ever.
“Spot the difference?” asks the Daily Mail. Yes, actually, I can spot at least 7 points of notable difference! pic.twitter.com/4QIm3o5Y1H
— M i c h a e l H a n n i g a n, Esq. (@HanniganCork) February 19, 2025
Meghan Markle’s team has not publicly addressed the allegations, but the controversy underscores the tightrope walk of building a global brand. Balancing originality with homage is tricky, particularly when historical symbols are involved. The scrutiny also reflects As Ever’s cultural impact, a testament to Markle’s ability to command attention, even amid setbacks.
What is your take on the California 33 mystery? Could it hint at a hidden chapter for Meghan Markle? Share your thoughts below!
