Carry-On
has skyrocketed to becoming a Netflix sensation, and it is easy to see why. Netflix has a knack for turning original content into a cultural phenomenon by cleverly creating social media stunts, and Jason Bateman’s Carry-On
is no exception. The streaming giant has done it before with savvy marketing maneuvers by creating viral moments with movies such as Bird Box
and Leave the World Behind
. In fact, these stunts have consistently helped films climb the ranks of the most-watched list and Carry-On
continues that trend.
When a film moment takes off, Netflix knows just how to keep the momentum going. By tapping into fans’ excitement and simply giving them more, the OTT giant turned a viral sensation into something much bigger!
Netflix brilliantly capitalized on a viral moment when they released a behind-the-scenes video
of the intense car chase scene from Carry-On
. The video, showing how the epic sequence was filmed, quickly gained massive attention. Fans were immediately in awe of the effort and precision behind the high-speed action, with the clip pulling in millions of views. The stunt not only had fans in a craze, but it took the film to a whole other level, pushing it to royalty status in the industry.
We don’t appreciate actors, directors and VFX artistes enough pic.twitter.com/fI8t9DuhKp
— $Hydra (@XBrianDennis) January 19, 2025
It was a strategic play by Netflix, building on the organic traction the scene already gathered. They tapped into the ever-growing demand for insider content by posting behind-the-scenes footage and made fans feel involved in the creative process, which clearly paid off with it becoming a chart-busting success
. Reportedly the TikTok post exploded into over 20 million impressions on Netflix’s Geeked social channels
.
In fact, the attention for Carry-On
did not just stay on the screen. Some of the most unlikely corners of the world took notice, drawing comparisons between the film’s high-stakes drama and real-world security measures.
Border Protection Agencies get in on the Carry-On action
The behind-the-scenes stunt from Carry-On
, showcasing the intense car chase scene, not only amazed fans but also caught the attention of real-life authorities. The TSA, recognizing the film’s thrilling portrayal of a high-stakes security situation, issued a public commendation
. They praised the characters for their heroic actions, calling them “brave, calm, and epic.”
DANIELLE DEADWYLER ACTION STAR (🎥: Carry-On) pic.twitter.com/fYkbaSpwGG
— Netflix (@netflix) December 16, 2024
Not just the TSA, but international authorities also took notice. The Australian Border Force took to social media with a playful, lighthearted post referencing the red ribbon scene of Carry-On
. They joked about travelers expecting extra scrutiny if their carry-on bags looked anything like those from the film. From behind-the-scenes content that spread social media madness to very real-world recognition from the authorities, Netflix’s strategic approach has pushed the film to the forefront of pop culture!
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What would you have done to create a viral moment for Carry-On
? Which stunt from the movie had you on the edge of your seat? Drop your thoughts in the comments below!
