It has been years since Adidas and Ye, aka Kanye West
, ended their partnership, but it seems the drama between them is far from over. For a long time now, Ye has been using Instagram as his platform to call out Adidas and take his frustration out. And after his latest rant about the athletic giant, he has gone ahead and launched a new pair of Yeezys—something that has given fans plenty to talk, and laugh about.
Just last week, Ye took to Instagram to put Adidas on blast. He accused them of prioritizing their website over his Yeezy site in Google search results and called them out for alleged past misconduct. A few days later, on cue, Ye unveiled a brand-new Yeezy product. He shared a post on Instagram to launch the product, with the caption, “I don’t collab
“. This time, it was a low-cut design that looked like a mix between slippers and slides. Interestingly, all of this is happening just months after reports claimed Ye and Adidas had settled their differences.
Back in October, Adidas CEO Bjorn Gulden even told investors during a quarterly earnings call that the bad blood between Ye and Adidas had been put to rest
. “There aren’t any more open issues, and there is no money going either way
,” Gulden said. But judging by Ye’s actions, it seems like he is still holding onto some hard feelings. For fans, though, this beef is pure entertainment—and it is only getting funnier.
Read More: “Yeezy over everything”- Ye Slams Adidas Over Google Search Trends, Following Social Resurgence
Fans were quick to show their love for the new Yeezys. But along with the excitement came plenty of jokes at Adidas’s expense.
Fans mock Adidas to celebrate Ye’s designs
Last week’s rant was not the first time Ye has publicly dragged Adidas. For quite some time now, he has been publicly accusing the brand of previously excluding him from business decisions, bypassing him on planning and strategy, and now, allegedly stealing his designs. Now, his fans are jumping to his defense, leaving mocking comments like, “NEW YEEZYS > adidas YEEZYS,
” “@ADIDAS THIS IS FREEDOM
,” and “GUESS YZY SET THE TRENDS
.” Meanwhile, some could not help but roast Ye’s creation too, with comments like, “Those look like the spray on shoes”.
Most of the chatter in the comments, however, had little to do with Yeezy or Adidas. Fans were left speechless after one of Ye’s recent Instagram stories, where he shared a risqué photo of his wife, Bianca Censori. The comments came flooded in with reactions like, “Kanye, what was on your story?
” “u gotta stop posting your wife like that,”
and the hilarious, “i opened your story in class, Ye
.” Now, whether the story was another marketing ploy to draw attention to his new Yeezy launch is up for fans to decide.
What do you think about Ye’s new launch? Let us know your thoughts in the comments below!
